What if I told you there are just 3, easy steps to creating a powerful, magnetic marketing message that will connect and resonate with your target consumers? What if following the same 3-steps could create a message so powerful that it will flood your business with insatiable prospects, hungry for whatever you offer not just once, but over and over again? What if I also told you that this simple 3-step system always works, without fail?
There are only three pieces to result-producing marketing messages and NONE of them have to do with who you are, your history, your accomplishments, or even where you’re from. I mean it! You could be the most well-known name in medical history, have founded nuclear medicine, and be associated with the best research facilities in the land, and that wouldn’t matter. If the person you’re marketing to has cancer, they care about one thing. “What can you do to cure my cancer?” That’s it. They want to know what’s in it for them and they deserve to feel that way. Here’s the thing. No matter whom you’re marketing to or what you’re marketing, this truth still remains. “What can you do to help me?” is all that need answered.
The three steps are:
- Know the goal. What do you want to occur as a result of your marketing effort? Do you want them to raise their hand in interest like a lead on paper, via a website or maybe a return envelope? Maybe you want them to book an appointment or say “yes” to purchasing something immediately. Anything is possible as long as you know what you want. What exactly is the desired outcome of the marketing you’re doing? Know this before you do it and you’ll succeed. Don’t, and you’ll lose time and tons of money.
- Know the message tie in for the group you’re sending to. In other words, you wouldn’t tell the person who wants to beat cancer that their skin will be clearer using the nuclear meds (even though it might). They don’t care about the look of their skin as much as they care about defeating the disease. Make sure the message matches the group you’re talking to. In our facilities we make sure we tell businesses we’re marketing to (that we want to co-op with and get leads from) how our members need their business.If we’re talking to a dry cleaner, we say something different than if we’re talking to a car dealer or clothing boutique. To the dry cleaner we might say that our 6000 members have 6000 families and we need a place to send them that does good work. We’d get the car dealer to want a relationship with us by telling them our members are predominately female and we need a trustworthy place to send them. To the clothing store we’d say how every single member is shedding inches and we want a reputable store where they can get great stuff at great prices. The message matches the group we’re marketing to. What will you say that will grab their attention, be interesting and different?
- Know what you want them to do (refer to the goal set) and make them an offer that allows them to do it easily. The offer should be something good so the response will be there. A free report, a free consultation or evaluation, a discount, extra bonuses for acting now, prizes, etc. are all ethical brides that get people to say yes to the offer. Be sure it’s easy to say yes. Don’t ask them to do much to get the reward. In one case they may need only fill out a small entry, in another they may only need to visit a web site, and in another they might just need to make an appointment on the spot. Then give them a reward by fulfilling the offer. After all, they just did what you wanted them to do and responded exactly as your goal desired.
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