One of the big challenges in getting results from your marketing is making your message memorable in the crowded marketplace. And, I’m always on the look out for new and effective ways to market, especially for no to low cost methods. One such method was revealed to me recently at an event I spoke at. What I’m about to share is a terrific and fun way to make sure your marketing message stays on the mind of your market, and makes you and your business more memorable.
At a recent event where I was speaking, I discovered a COOL idea for making yourself more memorable. At the event, I had the opportunity take a photo with Barbara Corcoran (from TV’s Shark Tank on Friday nights). She took many photos with many people, and here’s the brilliance behind what she did:
For each photo, she posed in some very fun and funny way. She rubbed one guys belly, patted another guys head, kissed another one on the cheek. She hugged some gals and made a silly face with those who would do it with her. Sometimes she turned her backside to the camera (fully clothed of course)
Why is that a brilliant example of marketing? Because undoubtedly, those pictures will get shared repeatedly by not only the folks in the pictures, but by the people they know and associate with, especially on popular Social Media sites. Additionally, due to the uniqueness of the photos themselves and the experience each person encountered, no one is likely to forget her!
So, the lesson to be learned here is: Get creative! Have some fun! Learn to be memorable!