I read an article recently that Jeffrey Hayzlett wrote, “118: The Modern Elevator Pitch.” As I’m sure you all know, an elevator pitch is the ability to sell yourself and what your company offers in the span of an elevator ride. His point is that the typical elevator pitch has become too slow for modern times. He writes that technology has made everything faster so the pitch needs to be faster too. He created the “118.” That’s the number of seconds you actually have to win over your prospects, which he breaks down as 8 seconds to hook them and 110 seconds to reel them in.
He gives a quick breakdown of what should go in the pitch:
-Grab the attention of your would-be-customer.
-Convey who you are.
-Describe what our business offers.
-Explain the promises you will deliver on.
This is a good article. Jeffrey then continues to give examples of good and “ugly” pitches. So…are you ready for a time you need your elevator pitch? To get you started, let’s talk
Photo Credit, Meme!.
about your first 8 seconds…
We help people become whole and fully alive people! And continue…
Or…
I have been providing people’s last stop for weight loss for X years! And continue…
Or…
I help people make money and be off work!
Ok…let’s get to work!