In this economy, businesses everywhere are finding it more difficult than ever to find new customers. So, how are you and your organization filling your pipeline? Let us know with a comment to this post.
Marketing 101 tells us that the best place to look for new business is our current customer base? In spite of this fact, most companies look to the outside first when trying to grow their business. When I say outside, these are often prospects that have never heard of them, are unfamiliar with the organization, and have never experienced the value of what you offer. So, with such a limited connection, why would you spend your time money and resources trying to get to this group?
Instead, try focus on getting more from the customers you already have. Typically, they’re more familiar with your organization, and already appreciate the value you bring to them. Instead of selling each customer one item, try two, or three. Build some bulk offers to stimulate this trend, and before you know it… you’re growing.
Second, try re-connecting with former customers. People who have bought from you in the past are more likely to buy from you again with just a little persuading. Again, this group is already familiar with your organization, and the value you offer. Getting them re-connected is a much easier task than seeking out a perfect stranger. Instead, try creating an offer that re-engages this group. Maybe a greeting card that says “We miss you” and a special offer to re-connect.
These are simple principles, easy to plug in, but can make a HUGE impact on your growth and success.