An astounding number of business leaders are lamenting the fact that it’s getting tougher and tougher to ‘find good help these days’. BUT that situation can turn like a speedboat when you know the 3 secrets to finding and keeping a successful team. You CAN find and keep maximum producers who care about the business’s success as much as you do. And there are easy to apply secrets that will result in your facility housing the best team in town! The really great news is that these techniques are proven. We use them in our business every day, we teach them all over the world and they work there too. So, they will work for you too.


There are 3 unconventional yet proven places to find maximum producers. There are 2 keys to having surefire attraction of them. And it’s so much easier to inspire and keep them with the 83 tools and techniques I’ll share.

1. The days of newspaper help wanted are long gone.

Even Craig’s List, as new as it is, doesn’t find the perfect fit people. Referral bonuses can be good if you have the right ‘refer-er’. But the 3 BEST ways to always find maximum producers is by being on the lookout for people who display passionate behavior.

a. Find those who get fired up about winning.

When you’re at any local sporting event, look for fired up people who like to compete and win. They’ll reveal themselves. They may be parents or family to a player, they may Profitsjust be a passionate fan. But these folks like winning and when there’s recognition for winning, they’ll step up!

b. Find those who love, love, LOVE what they do!

With any charity, church or civic organization there are those who function in the top 10%. There’s passion on display again. Because they love people and/or so believe in the cause, they invest more time, energy and/or financial resources. Remember, it’s passion you’re looking for. Passionate people are contagious people and to be contagious means to affect another!

c. Find those who are already in a business that provides super service with an upsell.

They may be a hair dresser, a nail tech, in auto or insurance sales or you may find them working at an athletic shoe store in the mall. In any of these cases watch for those who do what they do with gusto and, at the same time, encourage their buyer to purchase the add-on. These people know what it means to be on commission and they’ve been trained. The Finish Line rewards team members when they sell 3 things to a customer. So, they all work to sell 3 things to each customer.

Ok, so you’ve spotted them. Now, how do you get them interested in your business?

2. The 2 keys to surefire attraction of them are to live your purpose and always be marketing that message.

a. When you live your purpose you become magnetic.

Our purpose is ‘To live as whole and fully alive people so each life we touch is aware of and experiencing the stuff in life that matters; achieving goals and becoming all they were created to be.’ We’re quite passionate about this and it shows. We live it and others see it. Ask yourself, “Am I who I am because of what I do, or do I do what I do because of who I am?” When you do what you do because of who you are, you are that all the time. Simply live that purpose and people will be drawn to you.

b. Always be marketing your opportunity

If you’re looking for great team members, always be looking. And always be ready with invites, positive notes and, for heaven’s sake, at least business cards! When we come across someone who matches us, we let them know. We leave a note that says how much we love what we do and that we believe they’d match our company perfectly. We simply tell them to give us a call if they’re interested. They always are by the way….

3. 5 Powerful Motivational Tools and Techniques for Keeping them Fired Up

a. Newspaper mentions are free! Simply submit any and all achievements by your team as they occur. They’ll be in the paper and you’ll have a team member who feels proud to be with your business (plus you reinforce to your community that this super star can be found with you!)

b. Each morning our team holds a stand up meeting, where you stand up so it won’t take long. We go over where we are towards our goal, each person tells what they’re going to do for the business today and we close. This is the feedback and communication tool that keeps everyone on the same page. Feeling in on things keeps everyone happy.

c. Spontaneous bonuses of time. Everyone wants more time for the stuff that matters to them. Give a thank you note sharing that you’d like to show your appreciation for what they did with a long weekend or a day you know is important to them. The time is awesome, but the fact that you gave it spontaneously makes them really notice.

d. Grow your people. Take them to seminars and trainings so they can personally and professionally develop. Consider even rewarding for this. The people who practice personal growth are the most productive.

e. Acknowledge what’s important to them… get their kids a gift or send them to a night away with the mate or send them to a show they’ve been talking about. You get the idea. They’ll appreciate the gift, but even more appreciate that you’ve paid attention to what matters to them.

The loyalty and production that comes from just these five can be immeasurable. Make them a regular part of how you do business. You really can build the most productive team you’ve ever had by being on the lookout for them, being magnetic and realizing that people stay where they’re noticed and appreciated.