Donna Krech’s mindset wasn’t developed overnight. It’s been years in the making. But, if you look back at the decades she’s been in business, there is a pattern. Purpose and profit has been the Donna Krech way of doing business for years. She believes it’s the right way to do business, not to mention the best way to live life. She’s not alone in that philosophy. Some of the best businesses on earth have operated with Purpose Led Profit; they just didn’t call it that.

Donna’s been down all three roads: one where her focus was on mainly purpose, heart feeling and inspiration; one where her attention was nearly exclusively on proformas, P&L’s, stats and marketing measurable; and one where she had a blissful and bountiful experience combining both.

Realizing she’d been down all three roads allowed Donna to see that her story was not so different, and how others could relate to it. Today, she is honored and humbled to present to you the Donna Krech way.

It’s success with substance. It’s about meaning and money. It delivers “Make a Difference” marketing. Over the years, Donna has struggled with the false dilemma that she could have one or the other, but not both. Not true, my friends. We can—and we are called to—have both!