It was only about a year after Donna opened her first fitness center.

She was kneeling down in front of her son’s race car bed, two of her children in the bed eagerly awaiting the bedtime routine. Together, they’d all read a book, sing a song, and do prayers. It was a nightly ritual; a way to connect and make memories.

This night in particular was different though. It led to an epiphany.

As Donna sat in front of the small bed, it flooded over her. The realization that not everyone took the time to do this. She wondered, what if people don’t know how to do this? What if they don’t do anything like this? What if they don’t take their children to church, or teach them manners, or even talk to them?

This realization bothered her enough that she had to do something about it. Donna began to go to her team and talk to them about goals, mindset, and memories. Donna wanted to teach them about the things in life that matter. She wanted a way to tell them about time, money, and freedom.

Training her employees became Purpose Led Profit. Donna found her sweet spot. She dug purpose. She wanted to tell the whole world!

Wealth of Wellness sprung forth as a way for Donna to continue to tell the world about purpose, not solely to business owners and her team, but to her customers. People who were searching for wellness—wellness in health, wellness in life, and wellness in money.

That’s what led to the Disruptor Mindset. For Donna, everything comes back to time, money, and freedom. And that changes how everything is done.

The Disruptor Philosophy

The disruptor mindset is all about how business is run, period. It’s going into business knowing why you’re going into business.

It’s not just because you have a hobby that you love, like a guy who loves bicycles and rides bicycles and owns a bicycle store. He has a hobby that he loves.

But, time, money, and freedom is what makes you successful in business. It’s not just doing something you love.

There should be a purpose for serving people–and it certainly should be something you love–but there should be a purpose for why you are going into business. A healthy selfish, if you will. If there isn’t a healthy selfish, you’re probably just buying yourself a job. The man who opened a bicycle shop because he loves bicycles, is really just buying himself a job. Now he might not care about that. Because he is doing something he loves. But, still something is missing.

That’s why so many people go into the fitness business. And then they lose their shirt, because there is no healthy selfish. Why am I going into business? Because I love fitness?

But, wait a minute, what’s my time, money, and freedom?

If I know my time, money, and freedom is X, then I set my business up to make that happen. Maybe X is boundaries.

But, people don’t think about that. They think about what they love.