Our marketing trainer wrote this article for our network of licensees after I spoke at an industry event, and we decided we wanted to share this useful technique with you: When you plan for a talk or presentation, start with the end in mind first. Ask yourself, “What is the result I want out of […]
Our marketing trainer recently heard a business owner say, “There isn’t anything going on in my town.” She immediately thought and asked, “Have you perused the newspaper? There are always community events in the paper. Have you contacted your charities?” Because she was onsite in their town, she picked up the newspaper and thought, “Ok, […]
Where are you with your Marketing? I am going to ask you to give yourself a score, 5 being the best ever and 1 being not so good at all. Successful marketing is, in large part, about marketing to your existing customers. On a scale of 1-5, how many of your existing customers are presently […]
You and I have something in common. We have a business. I have a business, you have a business, and when we have a business, we know that we have to market. When we market, what we like is to get a nice return on our investment, to not only get back the money we’ve […]
Smart marketing is more than just attracting people to your product or service. Successful marketing requires that you attract the right kind of buyers, rather than just anyone who’ll respond. Crafting your message to attract the buyers you want will make the rest of the process so much easier. So, here’s how to create your […]
Marketing can often seem very complicated to many business owners and managers. The truth is, it’s really not, as long as you understand the process. In fact, creating a successful marketing plan can be as simple (and as quick) as making Chicken N’ Dumplings. So, today I want to talk to you about creating your […]
So you want to increase sales and profits in your business, but to increase sales, first you need leads. And not just any leads, quality leads. Leads for people who not only fit the profile of your customers, but people that actually want what you’re selling. So, I’m going to show you how to generate […]
Over the last few years, we’ve heard over and over how Social Media is transforming the way we interact and communicate with one another. With more than 1 BILLION Facebook users alone, it’s likely that nearly everyone reading this article uses it themselves. It’s also just as likely that your customers and prospects are also […]
Want to stand out in a sea of sameness. You’ve got to make a mark with your marketing. It has to create interest, incite action, and invoke emotion in the minds of your market. So, how can you make a mark with your marketing? Here are 3 surefire ways to get started… ‘YET” is an […]
One of the big challenges in getting results from your marketing is making your message memorable in the crowded marketplace. And, I’m always on the look out for new and effective ways to market, especially for no to low cost methods. One such method was revealed to me recently at an event I spoke at. […]
