Thank You!

Thank you! What does it mean to be thankful? It means to be obliged, in someone’s debt, indebted, appreciative, beholden! I googled the phrase “thank you” while waiting on a recent plane delay. I did this because I was IMPRESSED by the Delta gate agent who did an excellent job as we boarded the plane.…

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How To Take Your Elevator Pitch to The Next Level

I read an article recently that Jeffrey Hayzlett wrote, “118: The Modern Elevator Pitch.” As I’m sure you all know, an elevator pitch is the ability to sell yourself and what your company offers in the span of an elevator ride. His point is that the typical elevator pitch has become too slow for modern…

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Open Your Marketing Mind

Let’s talk specifically about how to open your marketing mind. I am going to give you some action steps that you can take that will result in you achieving your marketing goals. So, let us jump right into it. First, I need to tell you a little story. Many, many years ago, I was leading…

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How To Waste Time & Money Marketing

Have you ever heard a marketing or sales person say, “I didn’t get any leads, but at least it got our name out there.” Why on earth would you want to invest your time in an event and not get something out of it for yourself? Don’t do it! Don’t say it’s because you want…

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An Unexpectedly Effective Marketing Tool

Those ‘green’ reusable grocery bags aren’t just saving the earth ya’ know… those reusable bags are awesome little marketing tools. When a person sees another person carrying one, the logo is noticed and the store is noticed too. According to Jonah Berger, professor of marketing at the Wharton School of the Univ. of Penn and…

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Marketing on a Shoestring Budget

(How to turn $500 into $10,000) As I travel around the country, I’m constantly asked about what works in marketing on a tight budget. So, I decided to come up with a few low cost options that produce big marketing results, and here’s the first tip: Did you know that you can buy a FULL…

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The 12-Minute Marketing Plan (with a side of dumplings)

Marketing can often seem very complicated to many business owners and managers. The truth is, it’s really not, as long as you understand the process. In fact, creating a successful marketing plan can be as simple (and as quick) as making Chicken N’ Dumplings. So, today I want to talk to you about creating your…

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3 Quick Tips To Increase The Return On Your Marketing

Want to know how to attract more leads for your business with a great headline? Here are 3… 3 Keys to Fixing Your ___________ Problem, or 5 Proven Techniques to __________ and 4 New Secrets to _________.

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Want Marketing Success? Copy Marketing Success!

I have an important question for you. Who Is Your Marketing Mentor? The fastest and easiest way to become successful yourself is to model someone who’s already successful. So, doesn’t it make sense that you should have a marketing mentor? Someone who’s successful at marketing that you can copy from, and learn from their example?…

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How To Get A Referral Every Time

One of the easiest forms of marketing is referrals. What’s your mindset when you think about “buddies”? We’ve heard a lot of different stuff in our own company: 1. I am asking for leads when I ask for buddies and it makes me uncomfortable. 2. People in “my town” don’t give me buddies. 3. I,…

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